Customer Driven Website Design
There are many factors to consider when designing a website, but one of the most important is making sure it is customer-friendly. Your website is your first opportunity to make a good impression on potential customers, so you want to make sure it is easy to navigate and informative.
See the World from Your Customers’ Perspective
Look at your site through the eyes of your audience. Is it easy to find what they’re looking for? Is the navigation intuitive? Is the design pleasing to the eye? By stepping into your customers’ shoes, you can get a better idea of how they perceive your site and what improvements need to be made.
Design your website around your customers instead of the other way around. To do so, you need to understand who they are; what is their background? What motivates them? What can your site offer that will speak to their needs? Once you have a good understanding of your target audience, you can start to design a customer-friendly website that will help you reach new clients and keep current ones engaged. What kind of information do they need from you? Keep all of this in mind when designing your website.
How to Pick the Perfect Colors for Your Brand
Your color palette should also reflect your brand. If you want to come across as trustworthy, use blues and greens. For a more exciting feel, try oranges and yellows. Reds typically convey urgency. Black can be used to add sophistication, but beware of using too much because it can make your site look unprofessional. White space is important, too. It helps to break up text and makes your website more visually appealing.
Design for User Experience
The user experience is the way a person feels when interacting with your website. And it’s important to remember that not all users are the same. So, you need to design your site in a way that caters to the needs of your target audience. This means taking into account things like age, gender, location, and interests. By designing for user experience, you can create a website that’s more enjoyable and effective for everyone involved.
Easy to Use Navigation
The navigation of your website is how visitors move around your site. And it’s important to make sure your navigation is easy to use. This means using clear, concise labels and organizing your content in a way that makes sense. You should also make sure that your navigation is responsive so that it works on all devices.
Layout
Your layout should be easy to understand and use. Visitors should be able to find what they are looking for quickly and easily. Organize your content in a way that makes sense, using headings and subheadings to break up text. Use clear and concise text throughout your website so that visitors can easily understand what you are trying to say.
Calls to Action
A call to action is simply a suggestion for visitors about their next move. For example, “Click here to learn more” or “Sign up for our newsletter.” Calls to action are often effective in encouraging visitors take that extra step, so be sure to have them on your site. Keep them short and sweet though- getting straight to the point will work best.
Make It Mobile Friendly
More and more people are accessing the internet from mobile devices, so it’s important to make sure your website is responsive, meaning it can adjust to fit any screen size. Use large fonts and buttons so that visitors can easily click on links from their mobile phones.
Accept Feedback from Your Customers
Creating a customer-friendly website is an ongoing process. You should always be open to feedback from your visitors so that you can make improvements as needed. Use surveys, contact forms, and live chat features to collect feedback from your customers. Then use this feedback to improve the design and functionality of your website. By constantly striving to improve your website, you’ll ensure that it always meets the needs of your clients.
Go with What you Know
Jakob’s Law posits that we “users spend most of our time on other websites. This means that users prefer your site to work the same way as all the other sites they already know.” What this is saying is people are creatures of habit; they like what’s comfortable and familiar to them. So, when you’re creating your website, use design elements that can be found on other commonly used websites. By doing this, visitors will have an easier time using and maneuvering around yours.
Reduce Noise
If you want users to feel wowed by your page and engage, you have to limit their choices. Add in too many options, and they may not know where to go first. This is what we call “information overload,” and it can be extremely off-putting for users. So, when designing your website, reduce the noise by limiting the number of options and choices visitors have. This will help to focus their attention on what’s most important.
Make It Easy to Scan
Users often don’t read entire blocks of text; they scan them instead. To make your website more user-friendly, break up your text into smaller paragraphs and include headings and subheadings. Use bullet points or numbered lists to make your content easier to scan. By making it easy for visitors to scan your text, you’ll improve the chances that they’ll actually read it.
Use Visuals
Humans are visual creatures, so it’s no surprise that we respond well to visuals. In fact, studies have shown that articles with images get more views and engagement than those without. So, when creating content for your website, be sure to include images, infographics, videos, and other forms of visual media. Not only will this make your content more engaging, but it will also help to break up the text and make it easier to scan.
Make Multiple Landing Pages
Most businesses, similar to yours, have several buyer personas they use to segment their audience. It would be unwise to create one home page and anticipate that it will attend to the needs of every reader. Instead, design unique pages for each persona so you can best serve them. You might even want to include calls-to-action or forms on these pages as a way nurture your leads further.
Include Customer Testimonials
Customer testimonials are a great way to build trust and credibility with potential clients. They show that you have happy, satisfied customers who are willing to vouch for your products or services. So, be sure to include customer testimonials on your website. You can even feature them prominently on your home page or landing pages.
Make It Secure
In today’s day and age, security is a top concern for many internet users. If you want visitors to feel comfortable inputting their information on your website, you need to make it secure. This means adding an SSL certificate to encrypt data and using a secure payment gateway. You should also make sure that your website is backed up regularly so that you can avoid data loss in the event of an attack.
Keep Important Info Above the Fold
“Above the fold” refers to the portion of your website that visitors can see without scrolling. And it’s important to keep your most important information “above the fold” so that visitors don’t have to scroll to find it. This includes things like your value proposition, call to action, and contact information. By keeping this information “above the fold,” you can make sure that visitors see it as soon as they land on your site.
Load time
The load time of your website is the amount of time it takes for your pages to load. And it’s important to keep your load time as low as possible. Studies show that 40% of internet users will abandon a website if it takes more than three seconds to load. So, if you want your website to be successful, you need to make sure it loads quickly. There are a few ways to do this, including optimizing your images and using a content delivery network.
SEO
If you want your website to have any chance of being seen, let alone successful, Search Engine Optimization (SEO) is a process you must undertake. With research indicating that 75% of internet users never scroll past the first page of results, appearing on anything other the first page of Google search renders your website nearly obsolete. However, there are fortunately measures you can take to better your ranking such as keyword research and link building.
Use these tips to create a customer-first website design that will help you reach your business goals.
By following these tips, you can create a website that is designed with your customers in mind. By doing so, you’ll be able to reach your target audience and achieve your business goals.
